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2009-10-23T10:26:00.002+02:00

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Holiday.

2009-10-12T10:32:00.003+02:00

Directdaily goes on a holiday untill 22 October.

New Zealand Breast Cancer Foundation.

2009-10-08T17:04:00.003+02:00

Great stunt for the New Zealand Breast Cancer Foundation to generate awareness about the importance of an early detection of breast cancer. Inflatables in the shape of tumors were placed in the streets, in the middle of people's way. The campaign's claim was "The longer you wait, the bigger the problem gets."

Agency: Colenso BBDO Auckland, New Zealand.

Unicef "Toy Soldiers"

2009-10-07T16:26:00.002+02:00

The African continent has the world’s highest number of child soldiers, fighting in wars they don’t believe in, for causes they don’t understand. Unicef extract many of these children from combat and reintegrate them into society. Their aim was to rally support for this programme. Sending out a direct mailer that garners support for Unicef’s child soldier programme. Initially, the mailer appears to be a typical packet of toy soldiers, but once opened, the recipient finds that the figurines are in fact children - reading books, playing soccer, riding bikes and doing other childhood activities. Results: The package went to Unicef supporter mailing lists as well as potential corporate sponsors. Awareness is up, and beyond the desired reaction from the recipients, many compliments are being received about the unique way in which it was put forward. More than a simple message, it’s an ongoing reminder of the realities these children face every day.

Agency: Y&R Johannesburg, South Africa.

The North Face "Outdoor Essentials"

2009-10-07T08:25:00.002+02:00

How can you advertise in retail stores that have no advertising space because of housing thousands of competitive products? Package rocks, twigs and leaves as retail products and place them in the store space available - the product racks and shelves! These items showed customers that unless you buy the The North Face gear, you'll have to depend on these to survive outdoors. Customers were instantly drawn to the merchandise. (Some even wanted to buy them?!) Better still, purchase of the The North Face products increased by 38%. Not bad for a campaign built on twigs, leaves and stones.

Agency: Saatchi & Saatchi Manila, Philippines.

Inspiration.

2009-10-06T11:12:00.003+02:00

Feathers are Emily Valentine's paint. Over the last ten years she developed her own technique and style using feathers from road kill, cat kill and dead pets.

Divine Body Piercing "Stapled posters"

2009-10-06T09:17:00.003+02:00

Local tattoo, body piercing and clothing retailer, Divine, wanted to promote their fall body piercing special. They wanted to communicate it with low budget with an impactful result. A poster series was created using the outdoor medium as part of the message. Posters were stapled along community posting areas along Calgary's trendy 17th Avenue, where the store is located. Posters featured attractive, youthful models appealing to Divine's young and trendy target market. Staples were applied onto the model's image, thus making the staples appear to be the body piercings of the ad. Copy highlighted the offer clearly and in a playful manner. A fascinating, amusing and memorable stop-you-in-your-tracks ambient campaign that generated curiosity as people stopped to figured out why these posters had been so heavily stapled and once they figured it out they would want to visit the store with a unique and quirky personality, as shown through its advertising. And maybe get a body piercing.

Agency: Watermark Advertising Design Calgary, Canada.

Beau Rivage Resort & Casino "Baggage Belt"

2009-10-05T09:27:00.001+02:00

They needed to promote the property using a baggage carousel at Gulfport-Biloxi International Airport. The strategy was based on a key insight: After traveling to the airport and enduring a long flight, travelers welcomed a bit of calm. The idea was to create a refreshingly tranquil oasis for the weary passenger, mimicking the cool water of Beau Rivage’s tropical pool. The baggage belt was transformed into a swimming pool complete with swimmers and playful slogans. The result was a total change in how people react around the hectic space of a luggage belt.

Agency: Masterminds, USA.

Arkaden "Get fabulous"

2009-10-05T09:14:00.002+02:00

Arkaden is a fashion mall in the centre of Gothenburg. The target group are people in the ages 25-35, mostly woman. In the fall campaign for Arkaden the client wanted to show many great trademarks they have. They wanted the target group to visit the mall and try on the new fall collections. Maybe, if they'll try something, they'll buy something. They moved the dressing room outside to let people in Gothenburg try the clothes on, out on the street. They made mirrors out of ad shells, and added cut outs and their message "Get Fabulous". They wanted to show their target group that they very easly can get fab, they just need to visit Arkaden.

Agency: Dragster Gotenburg, Sweden.

Clear "Dandruff on shoulder"

2009-10-02T09:49:00.002+02:00

Ad created to show the effectiveness of Clear in eliminating dandruff. In an original use of the front cover of a magazine, we see a woman with dandruff visible on her shoulders. A text invited the reader to pull off the corner of the ad, thus removing the dandruff and revealing the campaign slogan: Clear. No Dandruff.

Agency: Lowe/SSP3 Bogotá, Colombia.

La Fabril "Magazine"

2009-09-29T09:38:00.003+02:00

La Fabril launched the new product Olympia the only disinfectant floor cleaner with insect repellent action. To highlight this benefit, developed through a traditional channel innovative and simple action. Who ever did not roll it up the magazine to kill the mosquito or cockroach on the wall? Based on this brand insight hired 4 magazines for free distribution: Interbarrios, Clubs, Samborondon & Country's for an interactive action. These magazines have a circulation of approximately 30,000 copies, comes monthly to gated communities, clubs, medical offices and restaurants and are delivered door to door every month. The reader received its monthly with the particularity of being rolled up and tied with a strip of paper. In the back of the strip close to the Olympia logo.

Agency: Maruri Grey Ecuador.

WWF Germany "Ice sculptures"

2009-09-28T13:32:00.003+02:00

Ice sculptures in the shape of humans are placed on the steps of the music hall in Gendarmenmarkt public square in Berlin September 2, 2009. Hosted by the German World Wide Fund for Nature (WWF), 1,000 ice sculptures were positioned on the steps in the German capital at noon, to highlight climate change in the arctic region.

Artist: Nele Azevedo.

Visine Dry Eye Relief "Ambient stencil"

2009-09-27T11:53:00.001+02:00

On Wednesday 23rd September 2009, Sydney experienced one of its worse dust storms on record when winds of up to 100km/h shifted more than 75,000 tonnes of orange dust every hour from the Australian outback and then blanketed the city in a thick film of red. Unlike anything ever seen before by residents or weather experts, the dust storm provided a perfect tactical opportunity for Visine Dry Eye Relief. Using a saline solution, they stenciled the Visine logo onto dust-covered sidewalks, cars and shop-front windows around Sydney, highlighting the product's ability to soothe and refresh dry eyes.

Agency: JWT Sydney, Australia.

Rexona "Samples"

2009-09-25T10:21:00.001+02:00

Rexona introduces its new fragrance inspired by delicate perfumes and with the support of outdoor advertising, invites woman attracted to the fragrance expelled by the poster to remove a sample and keep it. Each week, the slips of paper were replaced with new perfumed ones.

Agency: Lowe Ginkgo Montevideo, Uruguay.

Active Watch "Wallet"

2009-09-25T09:57:00.003+02:00

An anti-consumerism campaign used as a tool to explain the connection between buying frenzy for unnecessary products and the degradation of the environment. The challenge was to make heavy shoppers aware that the more they buy unnecessary things, the more nature deteriorates through massive production, oil consumption, land clearings and the overall expansion of urban areas against nature and its resources. In order to create a buzz around this issue, they created pratical wallets, wich were distributed in front of malls and supermarkets. The wallet functions as a reminder for the consumers not to buy unnecessary products because they will contribute to the degradation of nature. Each of them had a print with nature scenery and a button depicting an animal. This way, every time one opened the wallet, the animal was deprived of their natural environment and left to die. They were offered to people leaving the malls and supermarkets with their shopping carts full of goods and were distributed together with a brochure containing maga-deals for heavy shoppers, from Supercharged cars to Residential areas built after land cleanings undertaken in the middle of a forest. The anti-consumerism wallets were part of a bigger campaign, along with radio commercials, brochures and a website.

Agency: Grey Bucharest, Romania.

Axe Day & Night "SMS"

2009-09-25T09:53:00.001+02:00

To complete this ad send Axe to 2345 after 9pm New Axe Day & Night. One is suitable for general audiences. The other one is not.

Agency: Lowe Ginkgo Montevideo, Uruguay.

Anurak Janmas "Private Detective"

2009-09-24T14:09:00.003+02:00

There are many private detectives working in Thailand today. They are, however, anonymous and unknown to the general public. Their client considered himself to be in this category and tasked them with making him stand-out and be more memorable to potential customers. At first glance it looks just like any other name-card, but upon closer inspection, reflects the talent, dedication and experience that the detective has at his disposal when working on a case. Inquiries from potential customers tripled within the first month after the name-card was circulated.

Agency: Ogilvy & Mather Bangkok, Thailand.

La Charcuterie "Stationary"

2009-09-24T14:04:00.002+02:00

Here’s a stationery package that was recently designed for a sandwich shop. La Charcuterie is a deli/restaurant hybrid well known around Vancouver for serving up sandwiches filled with deli meats. To play off this, business cards were created to look like cold cuts then were strung in netting similar to the way salami’s and other cured meats are hung in delis. Finally, they printed meat stickers for the letterhead and envelopes made of butcher paper— the same paper they wrap their sandwiches in.

Agency: Rethink Vancouver, Canada.

Agudol "Pain"

2009-09-24T14:00:00.002+02:00

Agudol is a non prescription painkiller specially formulated for headache. For general confidence and gain ground in May to its competitors, is developing a piece of direct marketing aimed at clinicians who recommend the product to their patients. Through its own medical representatives, Agudol to him a small wooden box, inside was a racket toy with a rubber ball attached to it with an elastic thread. On one side was printed the face of a frowning man and the other the same face but relaxed. Grupo Farma del Ecuador S. A. received excellent feedback and compliments from doctors and health visitors who rated themselves action as the fun and seller.

Agency: Maruri Grey, Ecuador.

Audi "Garage Banner"

2009-09-24T13:53:00.002+02:00

Following its Canadian releasy early this summer, the Audi R8 5.2 V10 sold out immediately. With fans clamoring to own of these groundbreaking vehicles, they pioneered an equally groundbreaking advertising solution - one that gives every person the chance to get an R* for their garage. Available at "Audi.ca", this 1:1 scale, photo realistic banner, conforms to garages and mirrors everything exept the vehicle's price.

Agency: Lowe Roche Toronto, Canada.

HBO Imagine "Cube"

2009-09-24T10:28:00.002+02:00

The HBO Imagine campaign, an expression and embodiment of the HBO philosophy—to be the preeminent source of entertainment experiences that change perspectives, defy expectations and challenge the status quo—has officially launched. The multi-platform storytelling experience sets out to prove that there are many sides to every story and a change in perspective changes everything. The centerpiece of HBO Imagine is HBOimagine.com, an online universe that allows users to dive headfirst into an interactive story and game-like experience that deepens the more one explores it. There are over 41 pieces of content, including short- and long-form video, audio files, news stories, letters and images that are connected to each other, revealing more of the big picture with each click. Users can navigate the story by unlocking and viewing the content. HBO Imagine is also being realized in a multi-city outdoor installation called The Cube. The HBO Cube is a unique, new storytelling device that offers four different perspectives on the same scene simultaneously. In telling the same story from four distinct points of view, each side of the cube stands alone as an engaging film, and as one piece of a larger puzzle. As viewers move around the cube, they watch the story unfold from different perspectives, forming different perceptions, and often misperceptions, of the characters and plot. Only by watching the story unfold from multiple sides of the cube can one begin to see the bigger picture. The HBO Cube features two films, each 2 minutes and each played twice successively, on a rotating basis.

Agency: BBDO New York, The Barbarian Group, USA.

Kleenex "Soap dispenser"

2009-09-24T10:19:00.002+02:00

Present in a amazing way the Kleenex Tissue as a good help for nasal congestion caused by flu. They placed interactive stickers on liquid soap bottles available in mall bathrooms and in toilets of public places.

Agency: Trampolim Comunicação João Pessoa, Brazil.

Movistar "Face Mask"

2009-09-24T09:52:00.004+02:00

The idea was to take advantage of the worldwide heavy media news coverage on A-Flu in order to generate sympathy among people through a simple action in face of the social paranoia it produced. Within the context of this extremely contagious illness through direct respiratory system a Cell Phone Company proposed that in some crowded confined places it was better not to speak and that the best way of communication was trough SMS. In consequence, the campaign used one of the typical A-Flu objects shown by the media during this outbreak. At the entrance of the downtown subways in Buenos Aires, face masks with a message printed were distributed among passengers that would use them in their trips inside the subway. 1- "These days is better to use SMS" 2- "You'd rather use SMS"

Agency: Publicis Graffiti Buenos Aires, Argentina.

Romanian Traffic Police "Pissing test"

2009-09-23T15:21:00.003+02:00

In Bucharest, the majority of the drunk drivers are men. Most of them drive under the influence after drinking alcohol in pubs, bars or clubs. The main dilemma was how to get these guys with a very low budget. Because it's nearly impossible to drink while out without going to the toilet, the urinals in the men's bathroom were transformed in an active reminder of the reduced ability to drive when being drunk. The stickers are placed in the most crowded bars in the center of Bucharest, with a total estimated clients of 2000/day.

Agency: Mercury 360 Bucharest, Romania.

Pizza Hut "Bike Clock"

2009-09-23T15:17:00.001+02:00

A large digital countdown clock was installed on the back of Pizza Hut delivery bikes to dramatize their on-time delivery promise. Passersby bear witness as the riders literally beat the 30-minute time limit to their destination.

Agency: BBDO Guerrero/Proximity Makati City, The Philippines.

McDonald’s "Open 24 hrs"

2009-09-23T15:15:00.001+02:00

As every restaurants have their closing hours. They feel that this is a great opportunity for McDonald’s to communicate the new 24 hours service. McDonald’s places a night image of its restaurant onto the pull-down shutter of various restaurants. Once the shutter is pulled down after the restaurant’s operating hours, passer bys will see an image of a McDonald’s in late hours. This is to deliver the message that while other restaurants are closed, one can enjoy good meal at McDonald’s 24 hours a day.

Agency: TBWA\ Bangkok, Thailand.

McDonald's "24-Hour Clock"

2009-09-23T15:06:00.004+02:00

They have to find an innovative way to communicate to motorists that McDonald's is open 24 hours. They created a clock using McDonald's products as numbers to whet the appetite of motorists and drive home the idea that these treats are available anytime of the day. it was strategically placed in high-traffic area to entice consumers to visit their store. It was an effective hunger trigger! The clock helped generate increase in sales by 13,9% vs same period of last year.

Agency: DDB, The Philippines.

Alteco Super Glue "Steel Span Wire"

2009-09-23T15:00:00.002+02:00

The communication is focusing on “Alteco Super Glue”, aims to make the brand grow up rapidly in China market. The power of Super Glue to secure the suspending cables supporting the suspension bridge. The sales increased 120% more than the target number, what’s more, the brand recall and brand preference achieved at 96%.

Agency: DDB Shanghai, China.

Inspiration.

2009-09-23T14:56:00.001+02:00

Gum Faces are sculptures in chewed gum made by the Portuguese colective Super Gorrila and spread around town.

Plaza Avenida Shopping "Plaza on ice"

2009-09-23T09:58:00.002+02:00

Sticker by the elevator at the Plaza Avenida Shopping (Avenue Plaza Mall) at São José do Rio Preto, São Paulo, Brasil (one of the hottest towns in State, in summer temperature reaches near 40 degrees celcius and never snowed) in form of termometer to promote a temporary skating ring in the basement of the Mall.

Agency: Rede M., São José do Rio Preto/São Paulo, Brazil.

Dove "Real beauty"

2009-09-23T09:51:00.003+02:00

As part of Dove's famous campaign for real beauty the put prepared weight sclaes in girls locker rooms of schools and public swimming pools. When in use they display a simple truth: real beauty can't be measured in kilos.

Agency: Ogilvy & Mather Düsseldorf, Germany.

Adidas Colombia "Gazelle fridge"

2009-09-23T09:39:00.001+02:00

Adidas wanted to launch its new sportswear Gazelle with Cool Climate technology, that keeps the users fresh while running. This product was being launched in hot climate cities such as, Cartagena, Barranquilla and Bucaramanga (Colombia). In order to sell the benefit of this technology, the stores were equipped with refrigerators. Inside, laid the Cool Climate outfit (shoes, shirt and shorts). Once the user opened the refrigerator he/she obtained the outfit in a cool temperature. In addition to this, ventilators were situated below the clothes, a constant movement of the clothes supported the freshness concept. This strategy communicates that staying fresh while exercising is essential. The runners that took part of this experience are now Gazelle users. Therefore the Cool Climate sportswear is now seen as the ideal gear to exercise in hot climates.

Agency: Pull & Push Y&R, Bogotá, Colombia.

Bulldog Coffee "Bitchslap"

2009-09-22T09:41:00.001+02:00

Bulldog Coffee is a boutique espresso bar revered by some for its bold, delicious coffees and despised by others for its even bolder and rather abrasive staff. This postcard captured the ‘Bulldog experience’ from both perspectives at once and was quickly snapped up by those in the know.

Agency: GJP Advertising Toronto, Canada.

Lenor "Flower buckets"

2009-09-21T18:11:00.002+02:00

The challenge was to create awareness for Lenor flower - scented laundry softener. They replace the flower buckets of the Romanian florists with Lenor bottle-shaped buckets, emphasizing the flower fragrances of Lenor softener in a free of charge and powerful way. The flower buckets from most Romanian flower shops are neutral and kind of dull. The simple action of replacing them, offered the brand free media space with great exposure, highlighting the product benefit in a fresh way. The idea came to life in the flower shops across Magheru Avenue, one of the Bucharest's most circulated street; between 15,000-20,000 pedestrians per day. One an non-spot-qualitative research, in terms of creativity and distinctiveness, on a scale from 1-5 (5 being the maxium), 85% of the respondents rated the idea above 4.

Agency: Grey Bucharest, Romania.

Furniture showcase "Folding Shelf, Folding Table, Folding Chair"

2009-09-21T10:54:00.005+02:00

Miniatures that fold out of the centre-fold, and fold back in when you close the magazine. “Lightweight Folding Shelf EEX5. Fits under your bed too.”

Agency: Grey Group Hochiminh City, Vietnam.

Immersion Creative "Return to sender"

2009-09-21T10:32:00.003+02:00

A two-page, full-colour spread in Canpages (or the Yellow Pages) can cost up to 80,000 dollar per year. However, these days, most people search online for the very same services. Immersion Creative sent a letter to everyone with a two-pages, full color ad, in an envelope made out the very ad they use. Included was a screen capture of their current Google ranking, and an offer to make it even better - for half the price.

Agency: Immersion Creative, Canada.

Inspiration.

2009-09-18T18:58:00.006+02:00

Jason Hackenwerth takes balloon sculptures to a whole new level.

Check his work here:
Jason Hackenwerth

Fiat 500 C "Tree Planters"

2009-09-18T18:51:00.003+02:00

From August 5 to September 30, the cutely nostalgic Fiat 500 C, unveiled in February, appears on Milan’s world-famous fashion street, Montenapoleone, in an unexpected role. Exactly 20 fiberglass replicas, precisely the same size and shape as the little Fiat, have become planters for real trees of various shapes. The happening, called “Per fare un albero” (Create a tree), is a cooperative effort between the City of Milan, Fiat, and artist-designer Fabio Novembre. In Novembre’s words, his solution to merge into one object trees and cars, two elements always vying for urban space, is a “symbol of a new way of living.” According to Fiat’s spokespeople, Fiat 500 C’s cheerful, friendly, innovative and eco-friendly character is a perfect fit for such an undertaking. - Tuija Seipell.

Artist-Designer: Fabio Novembre, Italy.

McDonald’s "Free coffee ambient"

2009-09-16T12:21:00.003+02:00

As part of a national campaign promoting McDonald's restaurants, a downtown Vancouver lamppost became part of an out-of-home optical illusion, appearing to pour coffee into a giant cup on the sidewalk. At the time, McDonald's was giving away free small cups of its brew for a two-week period, in an effort to attract new breakfast customers. They developed the concept for a lamppost near 6th Avenue and Cambie Street. The post was wrapped in brown vinyl to resemble poured coffee, while an oversized carafe was attached to the end.

Agency: Cossette West, Canada.

Koji Sueyoshi "Mixtape Generation Card"

2009-09-16T12:13:00.004+02:00

A mixtape Generation Card from Koji Sueyoshi.

Designer: Koji Sueyoshi.

Ministry of Health Brazil "Sexometer"

2009-09-16T10:03:00.002+02:00

They create an urban outdoor, placed in Brasilia, capital of Brazil, to promote condom's use. The idea was to surprise people with a funny and interactive sex thermometer: The "Sexometer". The measuring is very simple. People just have to place their hands at a heat sensor, wich will change color according to body temperature. At the bottom of the outdoor, there is an explanation for each color. If the sensor doesn't change colors, it means your body is still just warm. If it turns blue, it means your body is heating up. Green means you are in the mood for sex. Red means you are on fire and ready to get going. Obviously, all messages led to the same conclusion: use a condom. Thirteen thousand condoms were given at the event.

Agency: Master São Paulo, Brazil.

Inspiration.

2009-09-15T13:40:00.003+02:00

These milk crate men have been appearing on the streets of Melbourne since 2006.

Discount Bank "Global warming off"

2009-09-15T13:11:00.004+02:00

Discount Bank, declared itself as becoming a "Green Bank", as a part of the process they were asked to create an internal campaign addressed to the employees. But, to differentiate itself from a "usual" campaign which in many cases is immediately forgotten once it gets off the air, the mission was to educate the employees to permanent environmental awareness which will last and eventually create a real difference in their consciousness beyond their work hours. A simple sticker in the size of a light switch on its upper side is written the word: "ON", lower- "Off" and in the middle- "GLOBAL WARMING". You paste the sticker on the light switch and... that's about it! Within just one day, "Discount Bank" tower became a green tower. Every single employee is exposed daily to the strong connection between electricity consumption and global warming and can, with his small finger, contribute to the global effort.

Agency: TBWA\YEHOSHUA, Israel.

Oxygen Network "Dance Your A** Off"

2009-09-12T17:53:00.003+02:00

Oxygen Network, along with Dom Camera and Company, partnered with Monster Media to create a cutting edge ad campaign promoting the premiere of their new reality show, "Dance Your A** Off". This technologically infused storefront domination campaign stopped thousands of pedestrians in their tracks at its highly trafficked location just steps away from Macy's in NYC. The (9) LCD linked high definition display featured dance clips from the new show that were triggered by the body movements of passers-by. Keeping with Oxygen's "Live Out Loud" theme, users not only triggered the interactive display but also activated an audio aspect, complete with the show's theme song and a voiceover from the show's host, Marissa Jaret Winokur. Oxygen's customized Monster Storefront was an automatic attention grabber. The campaign not only increased viewer awareness of the show's premiere, but also lead to "Dance Your A** Off" setting a network record when it debuted to an average of 1.3 million total viewers. That's the largest audience ever for an Oxygen series premiere!

Agency: Dom Camera & Company New York, USA.

Comision Especial de Discapacidad "Miracle"

2009-09-11T15:54:00.004+02:00

We ask for respect, not miracles. Comision Especial de Discapacidad.

Check the video here:
Miracle

Agency: Pragma DDB Lima, Peru.

Vodafone "Go Tag"

2009-09-11T09:13:00.007+02:00

A stunt for Vodafone to celebrate the launching of HTC Magic. The project, baptized Go Tag, consisted in a sort of catching-game in which the teams had to take pictures of Vodafone's symbols in the opponent's t-shirts.

Check the video here:
Go Tag

Agency: Marvellous Amsterdam, The Netherlands.

Coral "Light Bulbs"

2009-09-10T19:46:00.002+02:00

Coral, with the objective of promoting its premium decoration line, distributed colored light bulbs which when lit and pointed towards a white wall revealed how much a different color can make environments better looking. 200 lights in total were produced and delivered to consumers who can now experiment with other colores in their house in a simple and fun manner. Then it's just paint with the corresponding Coral paint.

Agency: Leo Burnett Brasil São Paulo, Brazil.

Latet Charity Organization "Urban Protest Exhibit"

2009-09-09T11:40:00.004+02:00

An Urban Protest Exhibit featuring 1.3 kilometers of dinner tables. All the tables are empty: empty plates with forks and knives, to demonstrate the need for 200,000 holiday meals. The billboard carries a single message: "Give 200,000 holiday meals. Donate a holiday meal by sms to 2255 or go online www.latet.co.il" that distributes food pac. Latet (in Hewbrew "to give") is an organization that distributes food packages to Israelis too poor to afford basic food baskets and especialy a holiday meal.

Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel. 

Vodafone Phone Insurance "Well-meant Thieves"

2009-09-08T22:11:00.003+02:00

In Romania a phone is stolen every two minutes. People know that phones are being stolen, but the don't believe that it can happen to them. So, they don't take into consideration insuring their phones. The hired professional pickpockets to slip the flyers promoting the Vodafone Insurance into peoples bags, purses, pockets or any other place they keep their phones. This way they proved them how vulnerable they are and made them consider very strongly insuring their phones.

Agency: McCann Erickson, Romania.

Greenline Gym "Threadmill"

2009-09-08T11:43:00.006+02:00

To promote a well-being center, a communication activity was developed with the aim of establishing a presence in one of the places where people make key lifestyle decisions: the supermarket. The creativity was based on the idea of turning a check-out conveyor belt (feeding your food to the operator) into a treadmill (the classic calorie burner).

Agency: JWT Milan, Italy.

Parkinson’s Victoria "Skill Tester"

2009-09-07T10:00:00.002+02:00

The slowness, rigidness and shaking limbs often associated with Parkinson’s Disease can make simple, everyday tasks virtually impossible. For non-sufferers it’s difficult to comprehend an existence where opening a carton of milk or using a telephone is an impossible task. They helped people experience this complete lack of physical control for themselves by filling arcade style skill-testers with everyday objects. They then placed them around Melbourne, collecting $1 coins to fund help Parkinson’s Victoria’s research at the same time. In the first 12 hours over $5000 was collected.

Agency: DDB/Rapp Melbourne, Australia.

Lava Soap "Grimey Hand Society

2009-09-07T09:53:00.002+02:00

A mailer was created, encouraging craft-store buyers to stock Lava Soap in their stores. Instead of sending heavy-handed testimonials, they developed the Grimey Hand Society—a group of people who love dirty hands and want to keep Lava Soap from being distributed. The mailer is complete with pictures, notes and letters that demonstrate this group’s disdain for Lava Soap and its hand-cleaning cleaning effectiveness.

Agency: O'Leary and Partners Newport Beach, CA USA.

Folliderm "Bald man"

2009-09-07T09:27:00.002+02:00

The task was to increase Folliderm prescriptions - a brand that prevents hair loss by strengthening hair roots. Hair fall is an extremely common condition, but seldom referred to a doctor. They had to tap this potential. The use of brand name was not permitted. The use of the brand name was not permitted. So they used a surrogate brand name based on its unique formulation: Power of 1+4. They used elevators in corporate offices and residential buildingss to deliver the message. A face of an man was stuck on the elevator door. Such that his hair was stuck on one door and the rest of his face on the other. When the door opened, the hair pulled away. Another print was stuck in the inside of the elevator - where the man was shown bald. The line read: "Scared of losing your hair? Ask your doctor about Power 1+4". It was highly amusing for people - and the centre of conversation in the elavators. More importantly there was a significant rise in enquiries about the therapy among doctors in adjoining localities (where the creative was placed).

Agency: Sorento Healthcare Communications Mumbai, India.

DHL "Turning Page"

2009-09-03T15:15:00.005+02:00

Innovation uses magazine particular media form which means a piece of transparent PVC paper will be placed into a magazine and will be printed a DHL worker on both side, Therefore, when you turning the paper the worker can deliver the express mail to no matter Chinese or Japanese customers. By doing this, the fast and reliable international express mail service can be embodied.

Agency: Shanghai J&J Advertising Co., Ltd. China.

Elm Grove Police Department "Slower is better"

2009-09-03T14:04:00.002+02:00

Elm Grove Police Department "Slower is better"

Agency: Cramer-Krasselt, Milwaukee, USA.

Guinness Pool cue"

2009-09-03T11:08:00.002+02:00

Guinness Draught pool cue tip reminds pub goers to grab a Guinness.

Agency: Tank Communications Chicago, USA.

S4 "Illegible business cards"

2009-09-03T10:47:00.005+02:00

The brief was to prepare a presentation to demonstrate their creativity for a new client that specializes in computer data security. Show that they know what are they working on and what is their point of vieuw on the problem. They produced a version of their agency business cards with errors - basically illegible. They gave them to the client at the meeting to show how can they communicate data protection and problems related with loosing data. As well as demonstrating their creativity.

Agency: S4, Poland.

Big Big "Giant Bubbles"

2009-09-02T14:23:00.005+02:00

Action prepared in places with large concentration of children and parents to show that the chewing gum Big Big makes giant and fun bubbles. A mechanism installed inside a car and a restroom, inflated and deflated large rubber balls, causing the impression that someone was inside blowing such a big bubble that it would be coming out of openings and windows.

Check the video here:
Big Big

Agency: Leo Burnett, Brazil.

MundoCar Shopping "For Sale"

2009-09-02T09:50:00.001+02:00

In Brazil, when you want to sell a vehicle, it’s common for people to put a sign in the car window. To promote a new used cars shopping mall fake signs were produced to be put in the windshields of parked vehicles. In the back of the sign the campaign was revealed.

Agency: Kaapora Florianópolis, Brazil.

Jif Mopp "Dirty board"

2009-09-02T09:46:00.003+02:00

JIF Mopp is the most known floor sweeper product in Norway. It uses a dry microfiber cloth that attracts dust. An abribus board with the JIF microfiber cloth covering the board placed close to city traffic. The cloth gets dirtier every day. The logo and the text ‘Recommended by the Norwegian Asthmatic Organization’ are printed on transparent plastic plate on the top. The cloth beneath the plate remains clean, so people can see how dirty the rest of the cloth has become.

Agency: Aich & Mokie Oslo, Norway.

Israel Cancer Association "Grill towels"

2009-09-01T14:24:00.003+02:00

An ambient marketing activity which took place in Gordon beach, Tel Aviv, in order to increase awareness to sun damage and skin cancer. The activity included 50 towels with a coal grill print on them. The towels where placed from early morning to late noon, during which we received countless reactions from passers-by, unable to ingnore the unusual site which appeared in front of them. The activity obtained wide media coverage, on TV, local news papers and the internet.

Agency: Gitam BBDO, Israel.

Beauty salon "Ponytail Train Handle"

2009-09-01T14:11:00.003+02:00

As a local beauty salon franchise, Johnny Andrean launched a hair-strengthening product. They wanted to communicate it with a low budget but with an impact result. Sometimes our daily activities can cause our beautiful long-hait to break and fall off. How much broken hair or hair-fall caused by accidental pulls? Therefore, they are proposing a ponytail as a passenger handle substitute in public transportations such as commuter trains to demonstrate how strong your hair is. The main reason they are using trains is because it is a frequently-used mode of transportation for urban people. An amusing, fascinating and memorable talk-of-the-town ambient ad that can create amazement because people can actually see, tough and feel it themselves. The outcome? Many people will inquire about this product and try it at a Johnny Andrean salon.

Agency: Fortune, Indonesia.

Optica Profesional "Take a good look before you vote"

2009-09-01T09:30:00.003+02:00

Ecuador is the Latin American country with the most electoral processes in the past decade. 8 presidents in 12 year and 5 elections en the past 2 years which evidence a politic instability that has not allowed those in power a constant support in their administration. Optica Profesional took advantage of the last presidental elections this past 26th of April with a promotion to increment traffic to stores and generate a reflection of voters on the importance of choosing wisely. All communication was done with materials similar to those of political campaigns (posters, flyers) in store and the surrounding areas. In addition they created a candidate to reference the risk of choosing poorly. Their "candidate" paraded through various locations and it's campaign team distributed the material. There was an increment of over 600% in store visits on Election Day and the following week of activity. People on the street felt very identified with the message.

Agency: Rivas Herrera/Y&R Quito, Ecuador.

GAM3 "Traffic signs"

2009-08-31T14:11:00.004+02:00

CAM3 is an international non-profit organization that arranges street basket tournaments and urban cultural events for kids in Denmark and the Middle East in order to integrate minority youth in the community. In 2007 GAM3 became official NBA Cares Community Partner. GAM3 wanted to promote the annual GAM3 basket finals in Copenhagen to a target group of 12+ street ballers without a media budget. GAM3's tag line is "Take it to the streets" and so they did. In order to gain awareness, they temporarily turned pedestrians on Copenhagen traffic signs into basketball players. This way, they quitte literally reached the target group on the street level and helped promote street basket as basketball's more adventurous offspring.

Agency: Plant Copenhagen, Denmark.

Elmex "Bus Ticket"

2009-08-31T14:00:00.003+02:00

Elmex wanted to promote their anti-cavities toothpaste, under the tagline "Helps prevent cavities" and asked them to find a surprising way to expose it. They collaborated with the leading bus company in Israel, and printed over 600,000 season tickets (an entire year's supply). One side of the ticket was a regular season ticket, while the other side looked like human teeth. Whenever a passenger got on the bus, the driver punched the ticket thus creating a hole in the "tooth". Over 600,000 people were exposed to the creation of the hole and to the message: "Elmex - Helps prevent cavities".

Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel.

Faber Castell "Graffitti"

2009-08-31T10:27:00.003+02:00

Faber Castell use the street walls to communicate color's variety.

Agency: Unitas/RNL Santiago, Chile.

The Sydney Morning Herald "Cymbals"

2009-08-28T10:10:00.004+02:00

They promote the CD give away in The Sydney Morning Herald of performances by The Sydney Symphony Orchestra.

Agency: Whybin\TBWA\TEQUILA Sydney, Australia.

Women’s room "Bring the problem to the light of day"

2009-08-28T10:00:00.004+02:00

Most people do not realize that non-physical violence is also a form of abuse. Even if the recognize it, they do nothing about it. Unwanted verbal or physical behavior of sexual nature often leaves invisible consequenses. To prevent the violence and alarm the audience people need to speak about the problem - Bring it to the light of day. The transparency of newspaper material was used to illustrate the idea. In order to see the message readers had to take action and lift the print ad towards a light. The front side and the back side combined reveal the invisible and highlight the problem (black eye is formed from terms describing consequences of violence).

Agency: Imago reklamna agencija Zagreb, Croatia.

Minigolf World Championships 2009 "Drainpipe"

2009-08-28T09:50:00.003+02:00

The challenge was to promoto the Minigolf World Championships 2009 with a non-existent budget. In the city of Odense they used drainpipes, wich were connected to gutters, to create extremely difficult minigolf courses. A head-turning event, wich was also mentioned in several Danish newspapers.

Agency: Bach+Andersen Copenhagen, Denmark.

The Foundation of Education for Life and Society "Poor child"

2009-08-27T10:34:00.003+02:00

The brief was to create a donation box which calls out to the society the very problem this country is unknowingly facing. The challenge and objective was to get attention from the target consumer. Using the display of a boy making a donation box, placing the display on a pedestrian in front of the school. What is currently going on in this society which few people acknowledge is that over 100.000 youngsters in Thailand have no access to schooling education. Many of them are homeless, risking their youths on the streets. Even the cheapest government school is unaffordable. What prevents these poor children from their opportunity to go to school... is not the school fence, but the unimaginable gap of the country economy, wich dead locks them from their promising future. If every bath donated into the box means a key to unlock the door to their education, a social-wide acknowledgement may help these less-opportunity young from their unpromising future.

Agency: High Advertising Bangkok, Thailand.

Inspiration.

2009-08-26T16:41:00.005+02:00

The RoyalTea Tea bags designed by German design company Donkey Products. You can have a “TeaParty” with you favorite characters or strippers with the RoyalTea, DemocraTea and StripTea sets. Each one has five tea bag sachets.

ChicagoNow.com "Chalk blog"

2009-08-26T09:27:00.003+02:00

They created a “chalk blog” in Chicago’s busy Pioneer Court using 40 eight-foot boards spread throughout the courtyard. They posed some of the provocative questions that spark debate on ChicagoNow blogs every day, such as “What would you do to improve the CTA?” and “What will the Olympics do for this city?” The chalk blog drew thousands of visitors with just as many opinions, giving them the opportunity to experience ChicagoNow offline. One of the most important strategic considerations was that people who read blogs don’t just care about the posts from the bloggers – they also care about what other readers have to say in the comments. This was their way of capturing that.

Agency: Zig, USA.

John Caples Awards entries now open.

2009-08-25T10:58:00.002+02:00

The only direct marketing awards show judged solely on creativity. The only direct marketing awards show judged solely by more than 80 top-level creative directors. The only direct marketing awards show to enter if you're only going to enter one.

Entry deadline: Monday, september 28.

Download your entry kit here:
Caples Awards

Basheer Graphic Book "Rainbow by Pantone"

2009-08-24T10:32:00.002+02:00

Basheer graphic bookstore would like to promote Pantone color guide book to art college students and faculty, and to convince them that Pantone has the most color selection for their printing guidance.

Agency: Bates 141 Jakarta, Indonesia.

IKEA "Staircase"

2009-08-21T16:49:00.004+02:00

Ikea's storage products are about innovative ways to save space. To bring to life the fact that being organised means saving space. To utilize the store's main staircase in a creative way by presenting it as a chest of drawers, with everything inside neatly organised, highlighting the efficient use of space in an impactful way.

Agency: Lowe & Partners Kuala Lumpur, Malaysia.

Microsoft "Concrete Envelope"

2009-08-21T10:35:00.002+02:00

They wanted to show software sales staff that Windows breaks down the walls in customers’ lives. So they showed them what that felt like by putting the letter in a concrete envelope, complete with a hammer to smash it open.

Agency: Y&R Auckland, New Zealand.

Suzuki Hayabusa "L Plates"

2009-08-21T10:32:00.003+02:00

In Australia for the first 12 months newly licensed riders are restricted to embarrassingly low-powered motorcycles (250cc) and must display a bright yellow L-plate at all times. So when the owners of extremely high-powered bikes (650-1000cc) returned to their vehicles to find an L-plate, they immediately felt the embarrassment of being a learner again. On removing the offending material they discovered a message implying they lacked the experience and nerve to take on the world's fastest street bike, the Suzuki Hayabusa.

Agency: Leo Burnett Melbourne, Australia.

Parissa Wax Strips "Backvertising"

2009-08-21T10:28:00.002+02:00

Rethink Communications recently launched an innovative new form of media: backvertising. Waxed out of a man’s excessively hairy back were the words Parissa Wax Strips. The man paraded at a busy beach passing out free samples. Beach-goers laughed, received product demonstrations and lined-up to take photos. The stunt was covered extensively on radio and online media.

Agency: Rethink Vancouver, Canada.

Car Magazine "Formula 1"

2009-08-21T10:22:00.002+02:00

In order to promote the April issue of Car Magazine, which features an in depth guide to this year's Formula One season, they gave stationary drivers a true F1 experience. F1-style lollipop men stood at traffic lights and dropped their lollipop signs in front of cars as they stopped.

Agency: Ogilvy Cape Town, South Africa.

WorkSafeBC "Raise Your Hand three"

2009-08-21T10:17:00.003+02:00

Raise Your Hand aims to create a youth movement around workers rights, utilizing themes of '60s and '70s rock and roll, youth empowerment and social activism. The anchors for the campaign are the website RaiseYourHand.com and an original song that serves as the campaign's anthem. Campaign teams have been setting up Raise Your Hand tents at youth-focused events around British Columbia. Brand ambassadors play the anthem, take photos of attendees to create customized buttons, and encourage people to record karaoke versions of the song, which are used as mashup-style videos posted to YouTube.

Agency: Wasserman + Partners Vancouver, Canada.

Volkswagen "Park Assist"

2009-08-21T10:14:00.003+02:00

They wanted to promote the launch of the new Golf 6, with Park assist, in an unexpected and cost effective way. So they hired local car guards, a very common and familiar sight in South Africa, and made special bibs that were based on their generic and highly recognised parking attendant bibs. The car guards then popped up in seemingly obscure places, such as cinemas, cafes, at the beach, etc. Then leisurely took a break as the New Golf's Park Assist feature did their job for them. For the price of a movie ticket and a car guard’s daily rate, the brand got to have a presence in a cinema.

Agency: Ogilvy Cape Town, South Africa.

Republic of Singapore Navy "Uniform"

2009-08-21T09:59:00.003+02:00

It's not easy to become an officer in the Navy. In fact it's near impossible. Reason being, a naval officer will one day command a highly sophisticated, multi-million dollar frigate with state-of-the-art sensor and weapon systems. So every year, though thousands apply for this coveted position, only a handful demonstrating the right combination of mental aptitude, strategic thinking and physical fitness get selected. Their challenge Naval Officer's jacket, complete with medals and decorations. An awe-inspiring uniform that is revered and respected. The life-size uniform could be held up, immediately allowing the recipient to see how he would look in it. A business reply card was placed in the breast pocket. 6.000 direct mailers were mailed to graduating "A" level students in December 2008. 4,7% of them responded, considered a higher than average response rate compared to previous direct mailers sent out.

Agency: Saatchi & Saatchi Singapore.

Burger King "The Angry Whopper Angrrrometer"

2009-08-21T09:30:00.005+02:00

The Angrrrometer lets you see what real anger looks like by using innovative face tracking technology. The higher the level, the closer you are to being angry enough for the Angry Whopper.

Check the site here:
Get Angry

Agency: TAXI 2, Canada.

Sourcy Vitamin Water " Amphibian Invasion"

2009-08-20T16:38:00.004+02:00

On the most beautiful day of the year the agency Natwerk brought a 200.000 kilo heavy amphibian vehicle on the beach with the best DJ of the world for a spontanious party on Woodstock Bloemendaal.

Check the video here:
Sourcy Vitamin Water Invasion

Agency: Natwerk Amsterdam, The Netherlands.

Mundo do Condomínio "Sponge card"

2009-08-20T16:33:00.003+02:00

Business card printed on a real sponge for Mundo do Condomínio cleaning products.

Agency: Fields, Brazil.

Ryan Oughtred "Healthy Christmas Gift"

2009-08-20T10:10:00.005+02:00

Ryan Oughtred a personal Trainer delivers a non-traditional chocolate box for Christmas.

Agency: Hot Tomali Communications Vancouver, Canada.

Elmex "Lockers"

2009-08-20T09:35:00.003+02:00

They created a special design for lockers in 15 of the most popular fitness clubs in Israel (2.000-2.500 members per club). They used two rows of lockers to create a mouth with teeth. Opening a locker gave the ilusion that there was a hole in one of them. To complete the experience, a product sample and additional information about the touthpaste and its benefits were waiting inside the locker. In one month 35.000-40.000 people were exposed to the message.

Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel.

IFAW "Turtle Flip"

2009-08-19T11:06:00.004+02:00

300 Turtles made of cardboard on the beach of Scheveningen The Netherlands last friday for IFAW. At the bottom of the guerilla campaign item a note: think twice before buying me when on holiday. We aren’t a souvenir. Turning a Turle upside down is also the thing what poachers do. Once a turtle on its back, she is powerless.

“Think twice before buying souvenirs!”

Agency: Rapp Amsterdam, The Netherlands.

Inspiration.

2009-08-19T10:59:00.004+02:00

Skate in the shadows. Street art by Singapore artist Trase.

Israel Cancer Association "Unknown stain"

2009-08-18T12:13:00.003+02:00

Israel is the no. 2 state in the world with people suffering from skin cancer. Skin cancer can be discovered by a simple checkup for unusual spots and stains on one's body. In order to Increase public awareness for skin cancer and get people to go and get checked, they came up with a new creative solution, using the environment as the media. They found real stains on sidewalks near the beaches of Israel, and placed framed stickers around them. Thousands of people were exposed to the framed stains, all with the same surprised and overwhelmed reaction.

Agency: GITAM/BBDO, Israel.

National Association for the blind "Donate eyes"

2009-08-18T12:01:00.003+02:00

The ad appears on two consecutive facing pages of the magazine. The first page shows a cute smiling girl. The second page has the photograph of an old woman.National Association for the Blind (NAB) on the second page. Thus, driving home the point in a very simple, endearing and effective manner.

Agency: DDB Mudra, India.

LifeLine "Puzzle"

2009-08-18T11:45:00.002+02:00

To develop a collection box and a direct mailer to raise awareness and funds for LifeLine - an organisation that supports victims who have suffered permanent injuries in bomb blasts that took place within Colombo and in the suburbs during the 30-year war in Sri Lanka. The campaign depicted the shattered lives of bomb victims with a jigsaw puzzle that carries the image of a person. These puzzles were attached to collection boxes and also sent out as direct mailers. Each puzzle was short of one piece. Therefore, the assembled puzzle shows an incomplete image of the bomb victim. The line read "your contribution could help him put his life together". Those who made contributions after receiving the direct mailer were sent the missing piece a week after the donation was received. In total, the LifeLine campaign succeeded in collecting a sum of Rs, 1,2 million within 4 weeks, and most importantly, offered hope to those who've suffered physical and mental injuries by being remembered not as victims but as survivors of the war.

Agency: Phoenix Ogilvy Colombo, Sri Lanka.

BC Adventure Survival Training "Business Card"

2009-08-18T11:42:00.004+02:00

The first rule of wilderness survival is preparation. That's why BC Adventure wanted to make sure everyone who stepped through their door left at least a little more prepared for the wild. Made from organic beef jerky this laser etched card is good to eat for up to a year in case you find yourself stuck in a precarious situation.

Agency: Rethink Vancouver, Canada.

Dog Hotel Doggyday Inn "Abandoned posters"

2009-08-18T11:38:00.003+02:00

On holiday? leave your dog here: Dog hotel Doggydayinn.be

Agency: 10 Advertising Antwerp, Belgium.

Tok & Stok furniture store "Sale"

2009-08-18T11:30:00.004+02:00

The brief's challenge was to promote the biggest sale in the year with a retail ton, taking into account the chain's characteristics: modernity and design. To arrive at the final campaign design, they took into account the store's style: minimalist, modern and clean. They did posters in the shape of products spread in uncommon places to draw the target's attention. The campaign helped to bring customers to Tok & Stok's stores. In only a few days, the products on sale were gone.

Agency: DDB Brasil.

Maximum Ride "Kids who can fly"

2009-08-18T10:13:00.002+02:00

Maximum Ride is a series about a group of children who can fly. To launch the latest book, we created a large ground decal that showed Aucklanders what it was like to stand on the edge of a building and jump.

Agency: Colenso BBDO Auckland, New Zealand.

AGRIE Paint Services "Business Card"

2009-08-17T13:20:00.003+02:00

Really nice business card for AGRIE Paint Services.

Agency: Extreme Group Toronto, Canada.

PacBlue Printing "Oversize business cards"

2009-08-17T13:15:00.004+02:00

Oversized business cards were delivered to ad agencies and design companies to promote PacBlue Printing’s high quality large format printing capabilities.

Agency: Hot Tomali Communications Vancouver, Canada.

Green Korea United "Buy 1 Get 1 Free"

2009-08-17T12:59:00.005+02:00

Tons of A4-sized papers are consumed every day andFree" night in the office area. Unfortunately, much of them are just the results of mis-print and they are wasted directly into the garbage can. If office workers begin to realize that these papers are still a new one? Thus, they created a message to appeal to people's own self-interest by imitating a phrase of "Buy 1 Get 1 Free", wich is commonly prevailed in promotions. But, ironically, it shows the truth from a different perspective. The eco-friendly media at 0 cost, needles to say, generated more synergy.

Agency: Daehong Communications Seoul, S.Korea.

L'Oreal Mexico "Solmaforo"

2009-08-16T15:42:00.004+02:00

Making an awareness campaign to prevent skin cancer. In addition to conduct the sampling of L'Oreal Mexico La Roche-Posay's sunscreen to the public and generate traffic to www.myskyncheck.com. Through an instrument known as "solmaforo" which consists of measuring in real time the intensity of UV rays through a sensor, was drawn the attention of passersby and motorists. It was generated a considerable increase in sales and created awareness and educate consumers about the risks of sun exposure without proper protection.

Agency: Grupo Ferrer Comunicación, Mexico.